Questions

Does Brand Matter? Here’s What Buyers Really Want
The Myth of Brand Prestige We often hear that brand prestige is everything in the luxury watch world. However, that isn’t always what motivates real

How Water Damage Affects Rolex Resale Value
We know how deeply owners care about their Rolex timepieces. However, even minimal moisture can quickly lower a watch’s market value. In other words, water

Rolex Authentication Guide: What Buyers Look For
We know how valuable a genuine Rolex can be—sentimentally and financially. Therefore, verifying its authenticity before any sale or purchase is absolutely essential. In other

Top Differences Between Private Rolex Sales and Selling to Dealers
Selling Your Rolex Privately: Greater Control, Greater Risk When we consider parting with a Rolex, one of the first questions is whether to sell it

How to Sell a Rolex Passed Down from One Generation to the Next
When a Rolex is passed down through generations, it becomes more than just a timepiece—it carries family history. However, that emotional weight doesn’t always reflect

The Difference Between Market Value and Appraised Value When Selling a Rolex
Understanding Rolex Value Starts with Clarity When I decided to sell my Rolex, I quickly realized how much confusion surrounds its worth. On the one